1. About This Policy

This policy explains how we handle your marketing consent when you interact with our website and comment system. Marketing consent is completely optional and separate from the data processing required for commenting.

2. What is Marketing Consent?

When you submit a comment, you may see a checkbox that says:

"I agree to receive marketing emails (news, special offers) from us and our partners"

This is optional. Checking this box means you consent to receive promotional communications from us and our partners.

3. What Marketing Emails Include

If you opt in, you may receive:

• Newsletter - Weekly digest of our best AI and tech articles
• New Article Notifications - Updates when we publish content in your areas of interest
• Product Updates - Information about new features or services
• Special Offers - Exclusive deals, promotions, or partner offers
• Partner Promotions - Offers and communications from our carefully selected partners
• Surveys and Feedback Requests - Opportunities to help us improve
• Event Invitations - Webinars, conferences, or online events
• Third-Party Advertisements - Promotional content from our partners and advertisers

4. How We Use Your Email for Marketing

With your consent, we will:

• Add your email to our marketing database
• Send you promotional content based on your interests
• Track email opens and clicks to improve our communications (anonymized)
• Segment our audience to send more relevant content
• Analyze campaign performance

5. Frequency of Emails

We respect your inbox. You can expect:

• Newsletter: 1-2 times per week maximum
• Product updates: As needed (typically monthly)
• Special offers: Occasionally (3-4 times per year)

You can adjust your preferences or unsubscribe at any time.

6. Third-Party Sharing

We may share or sell your email address for marketing purposes.

By opting in to marketing communications, you consent to us sharing your email with:

• Marketing partners - Carefully selected third-party companies that may send you relevant offers
• Advertising networks - For targeted advertising campaigns
• Data brokers - We may sell anonymized or aggregated data to third parties for marketing purposes
• Email service providers (e.g., Mailchimp, SendGrid) - Only to send emails on our behalf
• Analytics platforms (e.g., Google Analytics) - Anonymized data only

Partner Communications

Our partners may:

• Send you their own promotional emails
• Use your email for targeted advertising
• Share your email with their sub-partners (with appropriate safeguards)

Your Control

You can opt out of partner communications by:

• Unsubscribing from individual partner emails
• Withdrawing your marketing consent with us (stops future sharing)
• Contacting us to request removal from partner lists (we'll make reasonable efforts)

Note: Once your email is shared with partners, they become independent data controllers. You will need to manage your preferences with them directly.

All third parties are required to comply with GDPR and other applicable data protection laws.

7. Withdrawing Consent (Unsubscribe)

You can withdraw your marketing consent at any time:

Method 1: Unsubscribe Link

Every marketing email contains an "Unsubscribe" link at the bottom. Click it to instantly opt out.

Method 2: Email Us

Send a request to: unsubscribe@boopycode.com

Method 3: Update Preferences

Visit your preference center (link in every email) to choose which types of emails you want.

Note: Withdrawing marketing consent does not affect:

• Your existing comments on our website
• Transactional emails (e.g., comment reply notifications)
• Legal obligations we have

8. Legal Basis

We process your email for marketing purposes based on:

• Your explicit consent (GDPR Art. 6(1)(a)) - You checked the marketing consent box
• Legitimate interest (GDPR Art. 6(1)(f)) - Only if you are an existing customer and we send similar content

9. Data Retention

Marketing consent data is retained as follows:

• Active subscribers: Until you unsubscribe
• Consent records: 3 years after withdrawal (for legal proof)
• Email engagement data: 2 years
• Unsubscribed emails: Suppression list kept indefinitely to prevent re-subscription

10. Your Rights

Under GDPR, you have the right to:

• Access - Request a copy of your marketing data
• Rectification - Update your email or preferences
• Erasure - Request deletion (except suppression list)
• Portability - Receive your data in a portable format
• Object - Object to processing at any time
• Lodge a complaint - With your data protection authority

11. Email Tracking

Our marketing emails may include:

• Tracking pixels - To measure if email was opened
• Click tracking - To see which links you clicked
• Personalization data - To show relevant content

This helps us improve our content and send you more relevant information.

12. Anti-Spam Compliance

We comply with:

• GDPR (EU General Data Protection Regulation)
• ePrivacy Directive (Cookie Law)
• CAN-SPAM Act (United States)
• CASL (Canada's Anti-Spam Legislation)

13. Children's Data

We do not knowingly collect marketing consent from individuals under 16 years of age.

14. Changes to This Policy

We may update this policy. Changes will be posted here and, if material, we will notify active subscribers via email.

15. Contact Us